I have an academic background in Aesthetics and Anthropology.
I currently work as an independent visual designer, ethnographer and storyteller. I'm a curious mind with dirty hands and
a messy-but-creative working desk.
I believe visual thinking and ethnography are the best ways to listen, understand and communicate, and I'm pursuing them, with co-design and collaborative approach. A good research is the best raw material.
I'm a full time crafter, working with both words and inks, images and scissors. Sometimes it takes time, but giving birth to something using your own hands and mind, for me, is the best gratification.
I love what I do. And I love doing it with (also) a playful approach. The correct dose of empathy, smiles and humor is as important as coffee or a good brief to tackle a new project.
Crafting stories about people, experiences, products. Creating value, with words.
Visualizing concepts and processes. Taking care of visual content. Illustrating stories and emotions
Exploring people's needs, imaginary, habits. Telling their stories, for human centered design.
Produzione senza appropriazione
Azione senza imposizione di sé
Sviluppo senza sopraffazione.
Lao Tse in "Da cosa nasce cosa", Bruno Munari.